The anthropologist Margaret Mead once observed that in the 1930s, when she was busy remaking the idea of culture, the notion of cultural diversity was to be found only in the ‘vocabulary of a small and technical group of professional anthropologists’. Today, everyone and everything seems to have its own culture. From anorexia to zydeco, the American philosopher Kwame Anthony Appiah has observed, there is little that we don’t talk about as the product of some group’s culture. In this age of globalisation many people fret about Western culture taking over the world. But the greatest Western export is not Disney or McDonalds or Tom Cruise. It is the very idea of culture.
via Butterflies and Wheels